We map, score, and route every account in your K-12, Higher Ed, and government market — so your team always works the right one next. Not a fresh list every campaign. One scored, living view of your entire TAM.
No jargon. This is just what your best rep already does — turned into something that runs across your whole market at once.
What every great rep already does, one account at a time: read the signals at an account, tailor the message to what's happening there, and work it deliberately. ABM is doing that on purpose — across your entire market, not one account at a time.
The engine that makes it possible at scale. Every account in your market gets graded 0–100 on the inputs that actually predict a deal — so your team always knows which account to work next, and why.
The catch: no team can read every signal, tailor every message, and time every touch by hand. So we build the system that does — and your reps work accounts, not persona lists.
Commercial ABM assumes an infinite market and guesses at intent. Public sector is the opposite — and that's exactly what makes scoring work here.
Every district, college, and agency in your market is a known entity. Map it once, refine it forever — no fresh list every campaign, no starting from zero.
Committee-driven, budget-cycle-driven sales reward focus over volume. Working the right account at the right moment beats more activity, every time.
Budgets, strategic plans, grants, RFPs, and contract expirations are published. The buying intent you'd have to guess at in commercial markets is sitting in plain sight here.
Same accounts, in and out. What changes is that every one arrives scored, tiered, and ordered — so the next call is never a guess.
Every account gets a single Priority Score out of 100 — fully customizable per client — built from four inputs. Drag the sliders to see how it moves.
How well the account matches your ICP — enrollment size, geography, institution type.
Live buying signals, updated daily — new hires, RFPs, approved budgets, contract renewals. Moves up and down regularly.
Conditions across the segment — funding climate, policy shifts, broader demand by geography.
From your own CRM — meetings booked, positive replies, calls answered. Critical for long district sales.
Tier 1 at 80+, Tier 2 at 60–79, always-on nurture below. Weights are tuned to your market.
No single feed tells you an account is ready. We fuse public intent, firmographics, verified contacts, your own history, and what's working across our client base into one score.
Not a wall of data — a recommendation. Who needs your product, why now, what to do, and whether it worked.
Delivered as a white-glove implementation, tuned to your buyers and written straight into your CRM. No new tools for your reps to learn.
Every district, college, and agency in one master TAM database. Contacts enriched across the full buying committee, kept current as people change jobs.
Each account graded on the inputs that predict a deal. Pull any micro-segment, any time.
Scores and context written straight into HubSpot or Salesforce — five+ enriched fields per account, refreshed on a cadence.
Top accounts to AEs with a task + Slack alert, next tier to power-dial, the whole market into tailored email and nurture.
And a closed loop: every meeting and dollar of pipeline attributed back to its source at 7 / 30 days / all time — then scores fine-tuned so the hottest accounts always surface next. One client: $121,277 in pipeline and 27 SDR meetings booked after two months.
"TAM to Target has been instrumental in driving our revenue growth."
Bring your market and your CRM. We'll walk through how mapping, scoring, and routing would run for your buyers — and which accounts are already live right now.
Questions first? Reach Bobby directly at bobby@tamtotarget.com.